Atlas

FAQ

Answers before you reach out.

Everything brands ask us most often, in one place. If yours isn’t here, the strategy call is free and there is no pitch deck.

Working with Atlas

General

We're not just a marketing agency — we're an engineering + marketing company. We build your website, develop your apps, deploy AI systems, AND manage your paid media and creative. Everything under one roof, fully connected. Most agencies outsource dev work or don't offer it at all.

Fast. After your free strategy call, most projects kick off within 48 hours. For our Rapid Website Launch program, we can have a live site in 72 hours. For performance marketing, campaigns typically go live within the first week.

No. Our project-based services (websites, app development, AI deployments) are one-time engagements. For ongoing services like performance marketing and creative, we typically work on monthly agreements — but there are no long-term lock-ins. We earn your business every month.

We work with e-commerce brands, startups, SaaS companies, local businesses, and Whatnot sellers. Our clients range from founders launching their first product to established brands doing $1M+ in revenue looking to scale. If you're serious about growth, we're a fit.

A 30-minute call where we review your current setup — website, ads, analytics, funnel — and identify the biggest opportunities for growth. You'll walk away with a clear action plan whether you work with us or not. No pitch deck, no pressure.

Before you reach out

Getting started

Yes — completely free with no obligation. It's a 30-minute call where we review your current setup, identify opportunities, and give you a clear action plan. You'll walk away with value whether you work with us or not. We don't do hard sells.

Within 24 hours on business days. Usually faster. We review every submission personally — not an auto-responder. You'll hear from an actual strategist, not a sales rep.

Just have your website URL, a rough idea of your monthly revenue or ad spend, and your biggest growth challenge in mind. We'll handle the rest — we come prepared with research on your brand and specific recommendations.

No. Project-based work (websites, apps, AI deployments) is a one-time engagement. Ongoing services (ads, email, creative) are month-to-month. We earn your business every month — no lock-ins, no cancellation fees.

E-Commerce

Shopify & ecommerce builds

Timeline depends on scope. A theme customization takes 2-3 weeks. A full custom theme takes 5-8 weeks. A headless build takes 8-12 weeks. We provide a detailed timeline during discovery before any work begins.

Both. We build new stores from scratch and optimize existing ones. Many of our clients come to us with an underperforming Shopify store that needs CRO work, theme upgrades, or migration to Shopify Plus.

A theme build uses Shopify's native theme system (Liquid templates) — it's faster to build, easier to maintain, and works for most brands. Headless commerce separates the frontend from Shopify's backend, giving you complete design freedom and faster page loads, but requires more engineering. We recommend headless only when your brand genuinely needs it.

Yes. We handle app selection, configuration, and custom integration development. Common integrations include Klaviyo (email/SMS), Recharge (subscriptions), ShipStation (fulfillment), and custom ERP connections. We also build custom Shopify apps when off-the-shelf solutions don’t fit.

Rapid Launch

72-hour websites

It's a real, custom-designed website — not a template dropped into WordPress or Wix. We design and code every site from scratch based on your brand. The 72-hour speed comes from our refined process and focused scope, not from cutting corners.

Your logo, brand colors (if you have them), text content for each page, and any photos you want included. If you don't have content ready, we can work with what you have and refine after launch. The site is fully editable after delivery.

Absolutely. The Rapid Launch is designed as a professional starting point. You can add e-commerce, booking systems, CRM integrations, SEO optimization, and paid advertising as your business grows. Many of our Rapid Launch clients upgrade to our full E-Commerce or Performance Marketing services within 3-6 months.

Creative

Creative & content

It depends on the package, but most clients get 8-15 static creatives and 3-5 video ads per month. We focus on quality and testing frameworks — one winning creative is worth more than 50 mediocre ones.

Yes. We source, brief, manage, and QA UGC creators. We handle everything from finding creators who match your brand to writing the creative brief, reviewing raw footage, and editing the final assets for ad deployment.

Consulting

Consulting & strategy

Our other services are executional — we build your store, run your ads, design your creatives. Consulting is strategic — we audit your business, develop the growth plan, and advise on decisions. Many clients start with consulting and then engage us for execution once the strategy is clear.

Project-based engagements (audits, strategy development) typically run 4-6 weeks. Ongoing fractional CMO arrangements are month-to-month with no long-term commitment. Most fractional CMO clients engage for 6-12 months as they build out their marketing infrastructure.

Both. Unlike traditional consultants who hand you a PDF and leave, we can execute every recommendation through our in-house teams — paid media, creative, development, and engineering. Strategy and execution under one roof.

AI Agents

AI agents & OpenClaw

No. We handle all the technical setup. You interact with the agents through tools you already use — email, Slack, your CRM. If you can send an email, you can use an AI agent.

Every agent is built with guardrails and human escalation points. For high-stakes actions, we add approval steps. The agents handle routine work autonomously and flag anything that needs human judgment.

Most deployments pay for themselves within 2-4 months. An agent saving 10 hours/week of manual work at $35/hour recovers the $4,500 deployment cost by month 4, and savings compound as you scale.

Whatnot

Whatnot design services

Whatnot thumbnails display at a 16:9 ratio. We design all Whatnot thumbnails at 1920×1080px for maximum clarity across mobile and desktop. Every design is tested at feed size to make sure it’s readable and scroll-stopping even when displayed small.

The #1 factor in getting more views on Whatnot is your thumbnail. A professional, high-contrast Whatnot thumbnail with clear product positioning and pricing can increase click-through rates by 2–3×. Beyond thumbnails, consistent social media promotion, show scheduling, and building a recognizable seller brand all drive repeat viewers.

Yes — we specialize in custom sports card repack packaging design. We create premium repack boxes, branded packaging, and custom box designs for all types of collectibles. Every design is delivered as print-ready files with bleed and crop marks for any printer.

Whatnot thumbnail design pricing varies by scope. Single custom thumbnails start at a flat rate, and we offer packages for sellers who need weekly thumbnail rotations, full brand kits, or ongoing design support. Contact us for a custom quote based on your needs.

Yes — we design complete Whatnot live show graphics including stream overlays, lower thirds, alerts, transition screens, and branded stream layouts. These are included in our Whatnot seller branding packages or available as standalone designs.

Most Whatnot thumbnail designs are delivered within 72 hours. Full branding packages and custom repack packaging take 5–7 business days. We're built for the pace of weekly Whatnot shows — fast turnaround is standard, not an upgrade.

Still have a question?

Ask it on a 30-minute call. We review your setup and give you a clear action plan — whether you work with us or not.

Studio1019 Broadway, Suite 214, Woodmere, NY 11598
ResponseWithin 1 business day

Insights from Atlas

Notes from the work.

Practical writing on commerce, paid media, engineering and AI — published from live client work.