B2B Shopify Development
Wholesale, on the
same store as retail.
Company accounts, per-customer pricing, net terms and gated catalogues — built on Shopify’s native B2B rather than a separate site your team has to maintain twice.
What this is
B2B on Shopify, plainly.
Shopify B2B, available on Shopify Plus, lets one store serve wholesale buyers and retail customers at the same time. Buyers sign in against a company account, and the catalogue, prices, quantity rules, payment terms and checkout they see are driven by the company they belong to. It replaces the older pattern of a separate wholesale site, a locked-down duplicate store, or a bolt-on app fighting the platform.
Company accounts
The structure everything else hangs off — and the part that most often does not match how the business really works.
- Companies with multiple locations and multiple buyers
- Buyer permissions: who can order, who can only draft
- Location-level shipping, tax and billing defaults
- Self-serve registration with an approval step
- Sales-rep ordering on behalf of a customer
Pricing & price lists
Wholesale pricing is rarely one discount. It is a matrix, and it changes.
- Catalogue price lists per company location
- Percentage-off, fixed per-variant, or both
- Volume breaks at quantity thresholds
- Currency and market-specific pricing
- Prices fed and kept current from an ERP
Catalogue control
Most B2B brands cannot show every buyer every product at every price.
- Gated catalogues visible only to signed-in companies
- Products and variants restricted per company
- Trade-only lines hidden from the retail storefront
- Case packs, minimums and order increments
- Separate B2B navigation and merchandising
Terms & checkout
The commercial reality that kills most naive wholesale builds.
- Net 30, 60 or custom payment terms per company
- Deposits, purchase order references and invoice flows
- Credit limits and approval gates
- B2B-only shipping and freight options
- Tax exemption handling for trade accounts
Ordering experience
Buyers are doing a job, not browsing. Speed beats discovery.
- Bulk and quick-order by SKU or spreadsheet
- Reorder from order history in two clicks
- Saved lists and standing orders
- Quote and draft-order workflows
- Stock visibility the buyer can trust
Systems behind it
Wholesale runs on the ERP. Shopify has to agree with it or nobody trusts the store.
- ERP-driven pricing, inventory and customer sync
- Order writeback with correct customer and terms mapping
- CRM integration for the sales team
- Reconciliation when the two systems disagree
- Monitoring so a broken feed is caught before a buyer finds it
The honest version
What Shopify B2B does and does not do.
Native B2B covers far more than it did a few years ago, which has made the marketing around it careless. The line between platform and custom work matters, because it is the difference between a fixed scope and an open one.
The platform handles this
- Company accounts, locations and buyer permissions
- Catalogue-level price lists with volume breaks
- Quantity rules, increments and minimums
- Payment terms and B2B-only checkout
- Draft orders placed on a buyer’s behalf
- B2B and DTC on one store, one catalogue, one admin
This is a build, and we scope it as one
- Multi-step approval chains inside the buyer’s organization
- Full RFQ and negotiated-quote workflows
- Contract pricing tied to a signed agreement and its expiry
- Complex freight, palletization and delivery-window logic
- Anything that depends on the ERP being the source of truth
- Buyer portals with documents, statements or credit balances
If an agency says all of it is native, they have not read your pricing rules.
How it runs
Map the commercial rules first.
B2B builds fail on pricing and terms, not on design. We spend the first stage writing down how your business actually prices and bills, which is usually the first time it has been written down at all.
Commercial Discovery
Account structure, the real pricing matrix, terms, credit rules, minimums and exceptions. This stage routinely surfaces rules that live only in one person’s head, which is exactly why it exists.
Week 1–2Data & Systems Mapping
Which system owns price, stock, customer and order — and what happens when they disagree. The integration scope is decided here, not discovered in week eight.
Week 2–3Configure & Build
Companies, price lists, catalogues, terms and permissions configured; B2B storefront experience, ordering tools and any custom workflows built and QA’d in staging.
Week 3–10Pilot with Real Buyers
A small group of live accounts before the full migration. Wholesale customers are not a general audience — one bad ordering experience costs a relationship, not a session.
PilotMigrate & Support
Remaining accounts moved, sales team trained, integrations monitored. Ongoing support because pricing changes and someone has to keep it correct.
OngoingOur thinking, published
B2B, in more depth.
Shopify’s B2B capability has moved quickly, and a lot of the advice online is two platform versions out of date.
FAQ
B2B questions.
Yes. Shopify B2B, available on Plus, supports company accounts with multiple buyers and locations, catalogue-level price lists, quantity rules and volume breaks, payment terms, and B2B-only checkout — natively, on the same store as your DTC storefront. It replaces the older pattern of running a separate wholesale channel or a bolt-on app.
Usually not any more. Native B2B lets one store serve both audiences, with the catalogue, pricing and checkout a buyer sees driven by the company they belong to. A separate expansion store still makes sense when wholesale needs a genuinely different brand, currency or fulfilment model.
A price list attaches to a company location and can set prices as a percentage off the catalogue, as fixed per-variant prices, or as volume breaks at quantity thresholds. Most brands we work with feed those prices from an ERP rather than maintaining them by hand — which is where the integration work comes in.
Yes. Payment terms are set per company, so a buyer checks out and the invoice is issued on net 30, 60 or whatever you have agreed, instead of paying by card at checkout. Terms, credit limits and approvals are usually the part that needs the most careful mapping to how your finance team already works.
Shopify B2B covers draft orders and buyer permissions natively. Anything beyond that — multi-step approval chains, RFQ workflows, contract pricing tied to a signed agreement — is custom work, and we scope it as custom rather than implying the platform does it out of the box.
Related services
Shopify Plus Development
Checkout extensibility, Shopify Functions, multi-store and multi-market architecture.
ExploreShopify CRM / ERP Integrations
ERP, CRM, 3PL and POS connected with monitored two-way sync.
ExploreShopify Migration
Outdated POS, inventory and commerce systems migrated into one Shopify ecosystem in under 90 days.
ExploreSend us your
pricing rules.
The fastest way to scope a B2B build is to show us how you actually price and bill your trade accounts. We’ll tell you what Shopify handles natively and what is genuinely custom.