[PLACEHOLDER] is a DTC brand in the [PLACEHOLDER] category doing $[X]M in annual online revenue. Before partnering with Atlas, they faced three core challenges: stagnating paid media ROAS, outdated eCommerce platform limiting customization, and no systematic CRO program.
The Challenge
Starting position: $[PLACEHOLDER]M annual revenue, [PLACEHOLDER]% CVR, [PLACEHOLDER]x ROAS on paid ads.
Problems:
- Paid media ROAS declining 10% YoY despite increased spend — audience saturation and creative fatigue.
- eCommerce platform (Shopify Standard) limiting checkout customization and multi-store expansion.
- Manual ad management and no A/B testing framework for landing pages.
- No post-purchase upsell or retention program.
The Strategy
Platform: Migrate from Shopify Standard to Shopify Plus. Enables checkout extensibility for post-purchase upsells, Shopify Flow for automation, and expansion stores for international launch planned in Q2.
Paid media: Restructure Meta and Google campaigns. Shift from audience-targeted to broad audience + creative testing (5-7 new creatives/week). Implement systematic ROAS tracking and attribution.
CRO: Launch 2-test/month program targeting product pages, checkout, and post-purchase flow. Partner with email/SMS for retention.
Creative: In-house UGC production + professional product photography = 15+ monthly ad variations.
Timeline: Months 1-3 platform + paid media restructure, Months 2-6 CRO sprint, Months 4-6 international expansion planning.
The Results
| Metric | Before | After (6 months) | Improvement |
|---|---|---|---|
| Annual Revenue | $[PLACEHOLDER]M | $[PLACEHOLDER]M | +[PLACEHOLDER]% |
| Conversion Rate | [PLACEHOLDER]% | [PLACEHOLDER]% | +[PLACEHOLDER]pp |
| Paid Media ROAS | [PLACEHOLDER]x | [PLACEHOLDER]x | +[PLACEHOLDER]% |
| Email Revenue (new) | $0 | $[PLACEHOLDER]/mo | New program |
| AOV | $[PLACEHOLDER] | $[PLACEHOLDER] | +[PLACEHOLDER]% |
Key Takeaways
- Platform limitations were leaving money on the table. Shopify Plus checkout extensibility enabled post-purchase upsells that added [PLACEHOLDER]% to AOV.
- Paid media improved through creative testing discipline (not budget increase). Better creative = better ROAS without higher spend.
- CRO compounded with paid media improvements. 1% CVR lift × 30% ROAS improvement = [PLACEHOLDER]% revenue growth.
- Email/SMS retention program captured [PLACEHOLDER]% of revenue — a new revenue stream with 70%+ margins.
FAQ
How long until we see results?
Paid media optimization shows results in 30-45 days. Platform migration provides results at 90+ days post-launch. CRO takes 120-180 days for meaningful cumulative improvement. Full-program ROI materializes at 6 months.
What was the total investment?
Shopify Plus migration: $[PLACEHOLDER]K. Agency retainer (6 months): $[PLACEHOLDER]K. Total investment: $[PLACEHOLDER]K. Revenue improvement in first year: $[PLACEHOLDER]K+. ROI: [PLACEHOLDER]x within 12 months.
Can Atlas do this for my brand?
Yes. This case is representative of our typical DTC brand engagements. Every brand is unique, but the integrated approach — platform, paid media, creative, and CRO — compounds results across the board. Book a consultation →