[PLACEHOLDER] is a DTC brand in the [PLACEHOLDER] category doing $[X]M in annual online revenue. Before partnering with Atlas, they faced three core challenges: stagnating paid media ROAS, outdated eCommerce platform limiting customization, and no systematic CRO program.
The Challenge
Starting position: $[PLACEHOLDER]M annual revenue, [PLACEHOLDER]% CVR, [PLACEHOLDER]x ROAS on paid ads.
Problems:
- Paid media ROAS declining 10% YoY despite increased spend — audience saturation and creative fatigue.
- eCommerce platform (Shopify Standard) limiting checkout customization and multi-store expansion.
- Manual ad management and no A/B testing framework for landing pages.
- No post-purchase upsell or retention program.
The Strategy
Platform: Migrate from Shopify Standard to Shopify Plus. Enables checkout extensibility for post-purchase upsells, Shopify Flow for automation, and expansion stores for international launch planned in Q2.
Paid media: Restructure Meta and Google campaigns. Shift from audience-targeted to broad audience + creative testing (5-7 new creatives/week). Implement systematic ROAS tracking and attribution.
CRO: Launch 2-test/month program targeting product pages, checkout, and post-purchase flow. Partner with email/SMS for retention.
Creative: In-house UGC production + professional product photography = 15+ monthly ad variations.
Timeline: Months 1-3 platform + paid media restructure, Months 2-6 CRO sprint, Months 4-6 international expansion planning. For brands at this stage, Shopify Markets Pro international selling setup handles the duty automation, VAT compliance, and local payment infrastructure needed to launch internationally without compliance overhead.
The Results
| Metric | Before | After (6 months) | Improvement |
|---|---|---|---|
| Annual Revenue | $[PLACEHOLDER]M | $[PLACEHOLDER]M | +[PLACEHOLDER]% |
| Conversion Rate | [PLACEHOLDER]% | [PLACEHOLDER]% | +[PLACEHOLDER]pp |
| Paid Media ROAS | [PLACEHOLDER]x | [PLACEHOLDER]x | +[PLACEHOLDER]% |
| Email Revenue (new) | $0 | $[PLACEHOLDER]/mo | New program |
| AOV | $[PLACEHOLDER] | $[PLACEHOLDER] | +[PLACEHOLDER]% |
Key Takeaways
- Platform limitations were leaving money on the table. Shopify Plus checkout extensibility enabled post-purchase upsells that added [PLACEHOLDER]% to AOV.
- Paid media improved through creative testing discipline (not budget increase). Better creative = better ROAS without higher spend.
- CRO compounded with paid media improvements. 1% CVR lift × 30% ROAS improvement = [PLACEHOLDER]% revenue growth.
- Email/SMS retention program captured [PLACEHOLDER]% of revenue — a new revenue stream with 70%+ margins.
FAQ
How long until we see results?
Paid media optimization shows results in 30-45 days. Platform migration provides results at 90+ days post-launch. CRO takes 120-180 days for meaningful cumulative improvement. Full-program ROI materializes at 6 months.
What was the total investment?
Shopify Plus migration: $[PLACEHOLDER]K. Agency retainer (6 months): $[PLACEHOLDER]K. Total investment: $[PLACEHOLDER]K. Revenue improvement in first year: $[PLACEHOLDER]K+. ROI: [PLACEHOLDER]x within 12 months.
Can Atlas do this for my brand?
Yes. This case is representative of our typical DTC brand engagements. Every brand is unique, but the integrated approach — platform, paid media, creative, and CRO — compounds results across the board. Book a consultation →